Breakthrough Hits and Signature Songs: What Can They Teach Us?

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Although it was more than sixteen years ago, I still recall chatting with a twenty-something guy who stood in front of me in line as we waited to attend the taping of the David Letterman Show. The guy was excited because his brother Adam would be performing on the show, along with the band he fronted. It would be their first major television performance as they ramped up for the release of their debut single.

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